The Wine Society of India began company operations in the last quarter of 2006, and opened offices in Nariman Point, Mumbai. The business model is based on the successful programme developed in the United States by The Wine Society of America, which was founded by David Banford.  The Wine Society of America enrolled members over 10 years and floated on the Nasdaq Stock Exchange in 1991.

The Wine Society of India has aims and mission objectives which fall into 3 separate but inter-related categories.

Firstly to inform and educate those in this country (who do not have a religious or ethical objection to alcohol) about the wonderful world of wine!  WSI provides this through a developing range of online and offline programmes, including home-study wine courses, a helpline to answer wine-related queries, newsletters, and access to edited portions of Decanter Magazine, a global vineyard visit programme, restaurant partnerships, wine storage systems and supply of wine accessories.

Secondly, wine events - both informal wine appreciation events and more formal sit-down winemaker dinners.

And finally, through the Four Seasons Wine Discoveries programme.  Four times a year, our Board of Wine Advisors taste hundreds of wines throughout the vineyards of the world, including India, to discover the best possible quality wines at the lowest possible price which are recommended to members, then imported, distributed and sold through licensed retailers with home delivery under temperature controlled conditions.